[rating:4]
(Grand Rapids Michigan: Baker Books, 2006)
192 pgs
Dr. Gary McIntosh is professor of Christian Ministry and Leadership at Talbot School of Theology, Biola University. He is a former pastor and serves as a church consultant which requires that he visit numerous churches of all sizes each year. He also has numerous books he has authored and co-authored including, Church that Works, Biblical Church Growth, Staff Your Church for Growth, and One Size Doesn’t Fit All. Dr. McIntosh is also the editor of Church Growth Network and Journal of the American Society of Church Growth. With such credentials behind his name, Dr. McIntosh writes with knowledge and authority.
Reading this book was like sitting down with Dr. McIntosh over coffee and chatting about his experiences and observations from years of ministry. The chapters of his book have intriguing titles such as, “Empty the Cat Litter Box”, “Create a Lasting Impression”, “Guesterize Your Church” and “Build Pathways of Belonging”.
McIntosh notes that on average, churches will keep about 16% of first time visitors, whereas they will keep on average about 85% of second time visitors. It is therefore crucial to create an atmosphere and church culture that will make visitors want to return for a second visit. Some of his recommendations are simply implemented such as calling visitors guests instead of visitors. He claims in most homes visitors are generally tolerated but not expected whereas guests are welcomed into the home and given a place of honor. We prepare for guests, but are caught off guard by visitors. McIntosh rightly notes that most church members no longer see what guests see as they have already become integrated into the life of the congregation. Members know where everything is and don’t need signage, directions, or someone to take them or their children to the right places.
Most first time visitors will immediately get a ‘feeling’ about a church when they walk in the door. It is important that the feeling they get be one of truly being not only welcomed, but wanted and needed. He mentions the “10 foot rule”, the “just say hi” rule, and the “five minute” rule. He trains his members to recognize if anyone they do not know walks within 10 feet of them, they are to just say hi. Most people may smile or nod their heads, but actually speaking to a visitor acknowledges their presence in a positive and very easy and simple way. The “five minute” rule states that for the first five minutes immediately after the service, member are supposed to speak to the guests before they speak to their friends or family. In the last town I moved to we visited several churches in our search for a new church home. In three of the five churches we visited, not one person spoke to our family. Needless to say, we did not have a good feeling about those churches. The members may think they are friendly, and they certainly were to one another, but their guests that day felt their cold shoulders as they walked across the “unwelcome” mat at the door.
McIntosh identifies the three core ministries as: facilities, child care and worship. If any of these three are substandard, or not a notch above the expectations of the guests, they will not return for a second visit. Further, the reader is asked several questions. Would you be proud enough of your church to bring visitors to it or would you have to recommend another church you have heard good things about? Is there anything a visitor would say, “I like that” about your church?
The author also spends time looking at church image. He talks about how to start good rumours about your church in order to get the word out in the community that you are a good place to visit. He looks at how to name a church, how to advertise, what to publicize, how to start new ministries that touch felt needs of the community, and much more.
This is a practical, hands-on approach to church growth that starts at the front door and never stops. Included in the book are informal surveys that can be adapted for any church that can help identify the perceptions and misperceptions people have of your church so that barriers and inadvertent obstacles can be removed, changed, painted, or discarded so that visitors will become contributing members.
I would highly recommend this book for its practical approach to the details of church, and put it in the hands of any church administrator or pastor who is interested in helping their church be a place people want to come back to. McIntosh does advocate having a strategic plan to keep visitors and to create a church culture that is welcoming and inviting, however he is also careful to allow for the leading and guidance of the Holy Spirit to direct what that looks like. This book is short on prayer and spiritual direction and high on the practical, hands-on, nitty-gritty details that every church should look at and evaluate in a serious manner.
Also, I would think this book is targeted more to the small to medium sized church simply because the larger churches would likely not have a problem in this area, though a review is always recommended.
I am sure there are many books on church growth, but I doubt there will be many more helpful than this one.