With God, there is no competition. Nothing compares to Him. No power in the universe can match His. No wealth can begin to match equal that of heaven. No love can approach that which God daily expresses toward you.
Yet people reject God regularly. Incredibly, they trade in their walk with God for cheap, tawdry substitutes. It is unfathomable. Why would anyone exchange a vibrant, personal relationship with almighty God for a frail, powerless, unsatisfying idol? It seems ludicrous for anyone to make such a poor substitution. Yet we do it all the time.
God expressed disbelief that after all he had done for His people they would so readily discard Him for cheap substitutes. He called witnesses from surrounding, pagan nations to come and observe. For even people who do not walk with God would be amazed that someone who had been adopted by the King of the universe could so brazenly walk away from their inheritance.
Take a moment to consider what draws your love and commitment away from Christ. Is there anything in your life or in the world around you that is more crucial to you than Him? How fervently are you clinging to Him and protecting your relationship?