Leaders walk a delicate line to maintain profit-making while simultaneously caring for their people. Too many businesspeople know far more about their product and services than they do about their employees or clientele. Profit may be what keeps a company viable, but if pursuing gain necessitates neglecting the people, something is wrong. Moreover, there are lots of worthy causes to attract attention and vie for company resources, but Christ did not die for the trees or the whales or baby seals. He did not give his life to clean up the environment or to make the world greener. He suffered and died to redeem lost humanity. The only things that are eternal in this world are people. Throughout Jesus’ ministry, people took precedence in every circumstance, often at the cost of ‘success.’ If the living Lord resides in us, and if Christ is our model, then people will be our priority too.